#DriveUpPups Campaign

Each year, I team up with the Commerce social media team for our annual #DriveUpPups campaign. Customers going through drive-thru banking lanes are asked to post pictures of their dog co-pilots, and Commerce donates to charitable organizations for each post submitted.

Our social media and PR team work hard to identify and onboard partner pet organizations and humane societies throughout our footprint, and I design the playbook of communications shared with those partners, as well as art to post throughout the campaign for both our social channels and our partners. The last two years have also included photo events at Bar K in both Kansas City and St. Louis, requiring event and tabling signage, drink tickets, etc.

See also the accompanying #DriveUpPups animation on my Animation page.