Commerce Bank Brand Book
Part of my role as a senior designer is to take the lead on strategic projects and guide our overall design efforts. Maintaining our brand book is one such project. While our overall brand and our first brand book were agency projects from several years ago, we’ve expanded on and added to those standards through our in-house efforts to the point that the current book bears little resemblance to its original form. The book has grown from a couple dozen pages to well over 100 through important additions such as a copy style guide, guidelines for digital and video, and most recently our Diversity, Equity, and Inclusion standards.
When Commerce Bank customers began falling victim to a scam known as “card cracking,” the social media team wanted to make a video explaining what it is and how to avoid it - and fast. This video was put together in a matter of days with help from copywriters, legal, and the fraud department.
Read the full article on card cracking with a static version of the infographic.
My main Design page has the Built By Design logo and branding I wish would have won out, but sometimes we have to respect the wishes of clients and leave our favorites behind.
The BBDC founder insisted on going with a color palette based on a deep orange that he liked, and preferred warm, bold tones to the suggested soft, refined ones. I did my best to make lemonade and worked with him to eventually land on a brand that made everyone happy. After making an initial brand book, I also mocked up a UX interface for a sleek new website that would better speak to their high-end work.
Preview the BBDC website.
View the BBDC brand book.
"Called to Care" is an exhibit opening this fall at the downtown KC Public Library that explores the history of the Trinity Lutheran Hospital School of Nursing. After more than 60 years of training nurses through wartime, an evolving city, and dramatically changing medicine, the school closed in 1972, but it lives on today through the alumni and the scholarships given each year as part of its legacy foundation.
This exhibit has been full of design challenges, from the odd, counter-clockwise layout of the gallery to the archive photos my clients wanted to use, some of which are literally falling apart. But I’m thrilled to watch this come together and can’t wait until it’s unveiled to the alumni and the public.